Gwyn Morgan

I find it somewhat disturbing that someone who is either this dumb or this dishonest is considered one of our great national businessmen.

My favourite bit of lunacy (among many) from the column:

"Both history and logic about consumer behaviour tells us that when the price of something has already reached expensive levels, adding a little to that price has no real impact on consumption."

Seriously, wtf? Never mind the tortured grammar ('logic about'?), how do we define 'expensive levels', how do we define 'adding a little', how do we define 'real impact' If history is so clear, perhaps a historical example would help, if the logic is so clear, spell it out for me, because I'm not following. Is he saying it would work if the price wasn't at 'expensive levels', or that adding 'a lot' to the price would make a 'real difference', but adding half of 'a lot' makes no difference?

Ah screw it, why am I responding to this dishonest clown as if he puts any thought into or even means his words. You know what, forget it, don't even follow the link I put in above. Do something more constructive. Read this. Or go for a walk.